Wednesday, 27 March 2013

Growing a Business with Refrigerated Display Units

Running a food or convenience store business from small premises may at first appear to limit the income that can be generated from that business. However even the smallest space can be transformed and revenue increased, with the right use of refrigerated display units.

Refrigerated display units provide the safe and hygienic storage of fresh food and drinks for customer selection in a retail environment. They come in a range of types to suit different businesses  and are designed to maintain product at a consistent temperature so food and drink is kept in optimum condition,  making it attractive to the consumer, tempting them to buy, and generating more money for a small business.

This article will focus on the use of refrigerated display units in small shop premises to expand the range and the quality of what they can offer.

We will present two possible scenarios in which the right choice of refrigerated display units can lead to business expansion and improved returns, particularly for a small premises business. Each scenario will focus on the use of a particular type of Porkka display unit and show how it can be appropriate to the setting and what products can be sold using it.

From Newsagent to Convenience Store

If space is tight in your premises then refrigerated display units take up little space along a wall and allow the sale of a variety of chilled foods. In newsagents this could mean expansion into a variety of chilled drinks, snacks and sandwiches, as well as the ability to chill chocolate items in the summer.

Taking it one step further and using chilled display units to hold items such as milk, yogurt, cheese and prepacked meats immediately transforms the business into a convenience store, attracting a far wider range of customers. If space allows then additional units could also house ready meals, pizzas and deli items.

 Alternatively, a  chilled display unit can be used to stock chilled beer and wine, offering added value compared to unchilled supermarket products.

Wherever footfall is high but floor space is limited refrigerated display units offer the opportunity to maximise business. The ability to be able to move and tilt the shelving units gives you the flexibility to show products to their best advantage. It’s also best if the unit has an open front so a variety of products can be displayed. An open fronted display unit also means the customer can choose the item they want easily and the unit is quick to clean and keep hygienic. Units may need to be moved around the premises for cleaning, maintenance, or for a shop move so castors are a good additional feature along with lighting in the top or sides of the unit to highlight the products on offer. To keep food and drink chilled overnight a night cover is essential so that a constant temperature can be maintained but running costs for the business are kept down.

The Porkka Grandioso chilled display cabinets are ideal for this small retail environment. Grandioso units chill the items on display by forcing cold air onto each shelf. This gives consistency of temperature in the whole unit  keeping waste to a minimum  and giving perishable foodstuffs a longer shelf life.

The Grandioso chilled display cabinets come in a standard 900mm width, a choice of 2 heights (1430mm and 1690mm) and a depth of just 742mm, making it a very feasible option for a small space.

From Bakery to Takeaway

In a business where food is your primary concern then a different type of refrigerated display unit may serve your purposes better. In bakeries, take-away outlets and sandwich shops multi-shelf units allow readymade sandwiches, baps, rolls, wraps and other baked goods to be displayed and for customers to help themselves. As well as the increased appeal to a wider range of customers, selling prepared food carries a higher premium and profit margin than unmade rolls or bread.

Of course, with any perishable food item freshness of the product is extremely important. A refrigerated unit that uses a method of distributing the chilled air evenly is required so that baked goods, sandwiches and bread do not dry out whilst being stored. Increasing the shelf life of products increases revenue and cuts down on wastage.

 Allowing customers to help themselves to the food on display also helps to keep staff costs down. A self service style refrigerated display unit is best for this and if your bakery or takeaway offers a seated area you would need a rail at the front of the unit where customers can rest a tray whilst choosing their food and drink.

Porkka’s Service Line Showcase cabinets come in 2 widths (600mm or 1500mm) and can be connected together if you wish to have several display units in your premises.

These units have an open front for easy selection and at the back of the unit are sliding glass doors so staff can access the unit to re-stock. The internal shelves are refrigerated and will hold a variety of take-away items in addition to baked goods, such as fruit, yogurts, drinks, salads and savouries. Shelves are lit which adds to the presentation of the items on offer. Non-chilled items, such as crisps, biscuits and crackers can be displayed on top of the unit.

For additional storage chilled cabinets underneath the main display cases will hold extra stock at the correct temperature ready for stock replenishment.

Both Porkka’s Grandioso and Service Line Showcase refrigerated display units are easy to use, maintain and keep clean and all Porkka’s products meet European hygiene standards for the storage of chilled items. These units are also hard wearing and long lasting, making them an ideal investment for any small food or retail outlet.

Refrigerated Display Units  – click here for more information on our range of products

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